Use the Nabtap brand clearly and consistently.

01

Name

Write the company and product name as Nabtap. Use one capital N. Do not write NabTap, NABTAP in running copy, Nab Tap or Nab-tap.

Use “on Nabtap” for activity in the network and “Nabtap app” when the software context needs to be explicit.

02

Logo system

The wordmark is the primary signature. The app mark is for compact spaces, app icons and places where the Nabtap name is already clear.

Do not

• Recolour, redraw, rotate, stretch or add effects to the wordmark or app mark.
• Place the mark on a background that reduces contrast.
• Crop the wordmark or separate its letters.
• Use the app mark as an account verification badge.
• Combine the mark with another name in a way that implies a partnership or endorsement.

03

Clear space and minimum size

Keep clear space around the wordmark equal to at least one quarter of its displayed height. Keep the same proportion around the app mark. No text, edge, image detail or other logo should enter this area.

¼

¼

Do not display the wordmark below 96 CSS pixels wide in digital use. Do not display the standalone mark below 24 CSS pixels. Use a larger size whenever legibility or reproduction quality requires it.

04

Colour

Nabtap uses a neutral black-and-white product system. The brand gradient is reserved for the app mark, story ring and deliberate brand moments. Ordinary buttons, tabs, progress indicators and navigation remain neutral.

05

Typography

The Nabtap interface and public site use a modern system grotesk stack: Helvetica Neue, Helvetica, Arial and the platform sans-serif fallback. Use weight and scale to establish hierarchy. Avoid decorative type for product controls or factual company communication.

06

Nabtap Verified

Nabtap Verified is the name of the verification product. Its identity paths are Individual, Business and Government. Affiliates show a confirmed relationship to an eligible verified organization.

Never recreate a badge, use a badge as decoration or imply that a badge endorses an account's opinions, products or conduct. Use the live badge supplied by Nabtap when showing a Nabtap account.

07

Voice and product language

Write directly. Explain what the product does, who can use it and what conditions apply. Avoid inflated claims and vague promises.

Nab

A post on Nabtap. Use for text, media, polls and quotes.

Feel

A focused, full-screen video. Use Feels for the plural. Do not call the product format a Tap.

Live

A real-time broadcast or room. Capitalize the product name.

Opportunity Room

The professional space for jobs, briefs, collaborations and paid work.

Nabtap Verified

The verification product for Individual, Business and Government identity paths.

08

Imagery and screenshots

Show real people, real creator work and real product states when permission and context allow. Do not place fabricated profiles, invented endorsements or stock identities inside product screenshots.

Keep creator identity complete when a person is shown: display name, case-preserved username, real avatar and effective verification badge. Do not crop media in a way that changes its meaning. Date screenshots used in editorial or press material because the interface changes over time.

09

Brand assets

Download the official raster assets below. Use the version that provides clear contrast against the background.