Promote clearly. Reach responsibly. Measure honestly.

Create a promotion

Eligible advertisers can choose supported objectives, creative and destinations, define an audience within available controls, set budget and timing, and submit the campaign for review.

Formats and placement

Supported promotions can appear in eligible feed, Story and professional discovery surfaces. Every paid placement is labelled. Buying an ad does not buy ordinary organic ranking or a verification decision.

Targeting principles

• Use allowed account, interest, location and contextual signals only where supported and lawful.
• Do not use private-message content or identity-document images for advertising.
• Sensitive categories, discriminatory targeting and manipulative practices are restricted.
• People receive the advertising choices required for their market.

Billing and measurement

Campaign setup shows the funded amount, billing route and available reporting. Delivery and results can be adjusted for invalid traffic, refunds and measurement limits. Advertiser access depends on account standing, review, plan and market availability.